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Announcing The Green and Virtual Data Center (CRC/Taylor and Francis)

PRESS RELEASE

Industry Veteran Greg Schulz of StorageIO Reveals Leading-Edge Green IT Strategies in “The Green and Virtual Data Center” Book

StorageIO Founder Greg Schulz Launches the Definitive Book for Enabling Virtualized, Efficient and Cost-Effective Green IT Computing Environments

Stillwater, Minn.– January 27, 2009 – The StorageIO Group (www.storageio.com), a leading independent IT industry analyst and consultancy firm, in conjunction with publisher Auerbach Publications/CRC Press, today announced the release of “The Green and Virtual Data Center,” a new book by noted author and StorageIO founder Greg Schulz. The book focuses on the idea that IT infrastructure resources configured and deployed in a highly virtualized manner can be combined with other techniques and technologies to achieve a simplified and cost-effective delivery of IT services in a clean, green, and profitable manner. StorageIO is also announcing the launch of www.thegreenandvirtualdatacenter.com, a new website providing information for enabling and deploying eco-friendly next-generation data centers.

“The Green and Virtual Data Center” sets aside the political aspects of what is or is not considered green to examine the opportunities for organizations trying to grow their business while being environmentally friendly in an economically efficient manner. Addressing multiple technology domains and disciplines, it looks at design and implementation tradeoffs using various best practices and technologies to sustain application and business growth while maximizing resources, such as power, cooling, floor space, storage, server performance, and network capacity.

Throughout the book’s pages, savvy industry veteran Greg Schulz provides real-world insight while addressing best practices, as well as server, software, storage, networking, and facilities issues that current or next-generation virtual data centers are facing today.

Some of the topics include:

• Energy and data footprint reductions

• Cloud-based storage and computing

• Intelligent and adaptive power management

• Server, storage, and networking virtualization

• Tiered servers for storage, network, and data centers

• Energy avoidance and energy efficiency

“In his new book, Greg Schulz presents a concise and visionary perspective on the green issues. He cuts through the hype and explains where to start and what the options are for organizations looking to get more out of their existing resources,” said Greg Brunton of EDS, an HP company. “I find ‘The Green and Virtual Data Center’ to be a great place to start your green journey and a useful handbook to have as the journey continues.”

“Many technologies already exist today while others are emerging, allowing a green and efficient virtual data center to sustain business growth with reasonable return on investment,” said Schulz. “This book presents virtually all critical data center technologies and techniques, as well as the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and green IT data center.”

The Green and Virtual Data Center has 376 pages, with more than 100 figures and tables, 11 chapters plus appendices, as well as a glossary. ISBN-10: 1420086669, ISBN-13: 978-1420086669, publication of January 2009. Books can be purchased now at Amazon, Barnes & Noble, Borders, CRCPress.com and other venues around the world at an MSRP of US$79.95.

About the Author
Greg Schulz is the founder of the IT industry analyst firm StorageIO. Before StorageIO, Schulz worked for several vendors in systems engineering, sales and marketing along with technologist roles. Along with his extensive expertise in data center operation and data infrastructure technologies, Schulz has a background in electric power utilities, having worked in IT at a regional energy generating and transmission company. His past experience also includes hands-on technology jobs as a systems developer, systems administrator, disaster recovery consultant, and capacity planner across different technology domains, such as servers, storage, I/O networking hardware, software and services. Now, in addition to his analyst and research duties, Schulz is a prolific writer, blogger, and sought-after speaker, sharing his expertise with worldwide technology manufacturers and resellers, IT users, and members of the media. With an insightful and thought-provoking style, Schulz is also author of the book “Resilient Storage Networks” (Elsevier), and is available for briefings, advisory consultation and speaking engagements. Learn more at www.thegreenandvirtualdatacenter.com

Contact Information

General Questions:
Greg Schulz
StorageIO
greg@storageio.com
+1 (651) 275-1563

Press Interviews:
Georgiana Comsa
ClassyTech PR
georgiana@classytech.com
+1 (408) 435-1500
www.classytech.com

Book Reviews:
John Wyzalek
Auerbach/CRC Press
john.wyzalek@taylorandfrancis.com
+1 (917) 351-7149

Bulk or Special Sales:
John Wyzalek
Auerbach/CRC Press
john.wyzalek@taylorandfrancis.com
+1 (917) 351-7149

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