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The Server and StorageIO Update news letter - December 2012
Happy holidays and seasons greetings

Welcome to the December 2012 special year edition of the StorageIO Update (news letter). You can find previous editions of the StorageIO news letter on our web site (click here). 2012 is winding down and it has been another busy year with various projects, research, advisory consulting assignments, attending as well as presenting at different events in addition to covering and commenting on industry activity, creating videos, webinars, pod casts, tips, articles and blog posts.

This issue of the StorageIO update news letter also has a new format and layout featuring additional content and articles. One of the changes in this issue is the inclusion of more articles and content to compliment the various links. Another change is that for those who received this via email (e.g. subscribers), you are reading a shortened streamlined version of the full news letter which can be found here (both PDF and HTML versions).

Enjoy this special edition of the StorageIO Update news letter that starts out with some industry trends and perspectives from 2012 and looking forward to 2013 followed by additional material.

I would also like to extend a special thanks to all of the clients and partners of StorageIO on a global basis as well as to everyone who participated in the nearly four dozen live and in person events this past year along site visitors and viewers.

Too all of you and everyone else I say thank you, have a safe and happy holiday season, and a prosperous new year in 2013.

Ok, nuff said (for now)

Cheers gs

StorageIO Industry Trends and Perspectives Industry trends perspectives and commentary
What is being seen, heard and talked about while out and about
Thoughts and perspectives from 2012 and for 2013

There is no such thing as an information recession with more data to move, process, store and manage for longer periods of time. Likewise people and data are living longer and getting larger. However there are economic realities and the need to be more effective and innovative including finding, then removing complexity and cost vs. simply cutting cost. Thus return on innovation is the new ROI complimenting traditional financial based return on investment models.

There are many different aspects to big data not to mention plenty of confusion, hype and FUD, needless to say with the industry popularity, watch for plenty of more big data buzz in 2013. Those with a pragmatic view of or towards big data will prosper in 2013 while those with narrow or singular perspectives will envy the pragmatists. Read more about big data buzz here and here.

In addition to confusion, there are also many common concerns or comments that I routinely hear pertaining to clouds (public, private, hybrid) products, providers, protocols, processes and paradigms including:

  • Cloud cheerleader hype
  • Cloud critics and cynics FUD
  • Confidence in cloud products or services
  • Certainty in cloud data protection or security
  • Cloud certifications and standards
  • Compatibility and interoperability
  • Classes and continuing education
  • Confidentially, privacy and security
  • Costs of cloud services or products
  • Country where cloud data is stored

Cloud and object storage were also popular topics and themes in 2012 both for traditional storage vendor products (Amplidata Amplistor, Cleversafe, DataDirect Networks (DDN) WOS, Dell DX (Caringo), EMC ATMOS & Centera, HDS HCP, HP StoreAll, NetApp, Redhat, Quantum and Scality others), not to mention the service providers (Amazon, AT&T, Google, HP, Microsoft Azure, and Rackspace among many others), along with open source based solutions OpenStack, Cloudstack, Basho Riak CS, and Ceph. Watch for more cloud and object storage along with scale out file systems activity in 2013, meanwhile read more about cloud concerns, related themes and what can be done about them here.

Solid state devices (SSD) primarily nand flash based were again a popular 2012 topic, a trend that will continue into 2013 and beyond. SSD solutions continue to gain in adoption and deployment with various options for different needs or environments. Keep in mind that the best IO is the one that you do not have to do, the second best is the one with the least impact or cost.

Data protection modernization including backup/restore, HA, BC, DR, archiving and related technologies for cloud, virtual and traditional environments was a popular theme, and one I spent a large amount of time on. Modernizing data protection is more than simply swapping out media such as tape for disk, cloud for disk and involves taking a step back, rethinking when, where, why and how tools or technologies are used in new innovative ways to do more with what you have.

Software Defined Networks (SDN) elevated to a new buzzword bingo status level in 2012 spawning many variations including Software Defined Data Center (SDDC), Software Defined Storage (SDS), Software Defined Marketing (SDM), Software Defined BS (SDBS) among others. Needless to say, watch for more software defined buzz in 2013 with mix of real technologies and plenty of software defined marketing.

2012 also saw several mergers and acquisitions (M & A), along with plenty of new startups and some existing startups shutting down or going off into hiding to reappear someday on the where are they now list. Not to worry, there are plenty of new startups that have recently appeared, and several more in stealth mode just waiting to make their appearance. Even with continued global economic challenges, watch for more M&A activity in 2013 as described to me by a financial analyst, the rate of return on some startups for an established vendor can be much better than what their cash is earning in other securities.

Finally (for now) the industry links page on the StorageIO web site has been updated and now includes well over a 1,000 vendors, vars and service provider organizations and more will be added soon. View the list and links page here.

Watch for more industry trends and perspectives commentary, articles and posts moving into 2013 along with those that you will find in this special end of the year StorageIO Update news letter.

Industry trends and perspectives: Hardware, Software, what about Valueware?

I am surprised nobody has figured out how to use the term valueware to describe their hardware, software or services solutions, particular around cloud, big data, little data, converged solution stacks or bundles, virtualization and related themes.

Note that I'm referring to IT hardware and not what you would usually find at a TrueValue hardware store (disclosure, I like to shop there for things to innovate with and address the non IT to do project list).

Instead of value add software or what might otherwise be called an operating system (OS), or middleware, glue, hypervisor, shims or agents, I wonder who will be first to use valueware? Or who will be the first to say they were the first to articulate the value of their industry unique and revolutionary solution using valueware?

>>> Continue reading about Hardware, Software and Valueware here
Little data, big data and very big data (VBD) or big BS?

If you are in any way associated with information technology (IT), business, scientific, media and entertainment computing or related areas, you may have heard big data mentioned. Big data has been a popular buzzword bingo topic and term for a couple of years now. Big data is being used to describe new and emerging along with existing types of applications and information processing tools and techniques.

I routinely hear from different people or groups trying to define what is or is not big data and all too often those are based on a particular product, technology, service or application focus. Thus it should be no surprise that those trying to police what is or is not big data will often do so based on what their interest, sphere of influence, knowledge or experience and jobs depend on.

IMHO big data is real.

There are different variations, use cases and types of products, technologies and services that fall under the big data umbrella. That does not mean everything can or should fall under the big data umbrella as there is also little data.

>>> Continue reading about little data, big data and very big data (VBD) here

Speaking of big data, click here to read about: Garbage data in, garbage information out, big data or big garbage?

Pod casts, videos, webinars and downloads

Various videos and pod casts can be viewed and heard at or clicking here. In addition, StorageIO produced pod casts are also now available on Apple . Check out the pod casts on various topics and themes.

Down load items page
If you have not done so, check out the down load items page (found under the resources tab on menu bar) where you will find items including presentations, book chapter excerpts and other material.

StorageExpo Holland - SSD is in your future: When, where & with what
StorageExpo Holland - Cloud, Virtualization, Big Data & Storage Trends

>>> Read, view and hear more here

StorageIO commentary and perspectives in the news
StorageIO in the news, interviews and comments

StorageIO regularly provides commentary and industry trends perspectives to press, media, journalist, writers and bloggers.

Journalist, editors, media, writers, bloggers, PR and vendors need support for your story, column, video, webinars, pod cast or other project? Contact us at [email protected] or via telephone at +1 651-275-1563 and indicate your timeline or deadline so that we can best facilitate your needs.

>>> Read more commentary here

Server and StorageIO seminars, conferences, web cats, events, activities StorageIO activities (out and about)
Seminars, symposiums, conferences, webinars
Live in person and recorded recent and upcoming events

The 2012 activities calendar is winding down after another busy year with some of the events shown below, watch for 2013 events to be posted soon. 2012 saw events in Washington DC, New York City, San Francisco, Boston, Dallas, Santa Clara, Las Vegas, Nijkerk (Brouwer Storage Consultancy arranged events and here) and Almere Netherlands, Atlanta, Chicago, Palo Alto, Houston, St. Louis, Cleveland, Seattle, Raleigh, Moheagan Sun, Los Angeles, San Diego, Portland, Philadelphia, Utrecht Netherlands, Frankfurt Germany and Toronto Ontario among others.

Topics include data protection modernization (backup/restore, HA, BC, DR, archive), data footprint reduction (archive, compression, dedupe), storage optimization, SSD, server and storage virtualization, big data, little data, cloud and object storage, performance and management trends among others.

Vendors and event organizers, give us a call or send an email to discuss having us involved in your upcoming pod cast, web cast, virtual seminar, conference or other in person event.

>>> See recent and upcoming events here

Industry trends and perspectives blog posts articles
Top 50 must read fedtech blogs image Top 50 must read IT biztech blogs image vLaunchPad top 50 blogger

The StorageIOblog continues to grow in popularity measured in terms of reach (monthly visits and views), dozens of syndications (sites that pickup our free feed serving it to their viewers) and accolades including being named to both the BizTech and FedTech 50 must read IT blogs, as well as being named on the vLaunchPad top 50 blog lists. StorageIO industry trends and perspectives blog post articles are in addition to material that appear in popular trade press venues.

Material covered includes various technologies and themes pertaining to data infrastructures from server to storage, IO networking hardware and software management tools. For example database, cloud, virtualization, big data, SSD, storage and server performance, metrics, management tools, data protection (backup/restore, BC, HA, DR, archiving), SAN, NAS and object storage,among other related topics. In addition to commentary on various industry activity including mergers and acquisitions, various technology product announcements with analysis are also included.

>>> Read more StorageIOblog items here

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StorageIO engages via traditional mediums along with social networking media venues including twitter (@storageio).

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Read the full December 2012 StorageIO Update news letter here.

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