This past week I spent a few days in San Francisco attending the VMworld 2010 event which included a Wednesday evening concert with the Australian band INXS.

Despite some long lines (or queues) waiting to get into sessions, keynotes or lunch resulting in delays reminiscent of trying to put too many virtual machines (VMs) onto a given number of physical machines (PMs) in the quest to drive up utilization, the overall event was fantastic.

While at the event, I had a chance to meet up with fellow vExpert Eric Siebert whose new book Maximum vSphere made its debut. I was honored when asked by Eric to help out with his chapter on storage, learn more about Erics new book here.

Eric was just one of many people I was able to catch up with or in some cases meet for the first time face to face. Among the many fellow twitter tweeps included @3parfarley @aebarrett @charleshood @cxi @edsai @ericsiebert @hpstorageguy @iben @jmichelmetz @jtroyer @keithnorbie @KendrickColeman @MesabiGroup @PariseauTT @RayLucchesi @RickVanover @rodos @rogerlund @rootwyrm @sakacc @scott_lowe @ServerVirt_TT @SiliconValleyPR @ssauer @ssharwood @StorageOlogist @stu @Texiwill and @vmworld not to mention many others who are not on twitter.

Big thanks to @rogerlund for organizing a very impromptu ad hoc lunch discussion with a couple of other IT pros representing vary different as well as diverse spectrums of public, private, small, large and ultra large environments. I was only at the event for two days and thus there were many others that I was looking for at their booths or in the hallways (I saw @ekhnaser among others that I could not call out too in time) or in the meeting rooms as well as in the lunch hall.  I look forward to seeing you all at some future event or venue.

On the food scene, while I did not have a chance to dine at one of my local favorites Brandy Hos, I did have a fantastic lunch at Henrys House of Pain (aka Henrys House of Hunan on Sansome). I also had a great outdoor dinner in the alleyway based Cafe Tiramisu where I enjoyed their signature dish. The dish which was essentially a fruit de mer (Fruit of the Sea) over linguine covered with a thin pizza crust that was baked. It was fantastic and brings a whole new dimension to the theme of a classic pot pie meets fruit de mar, give it a try!

On an even lighter or fun note, following are photos and links to some videos of the INXS event courtesy of Karen (aka Mrs Schulz). In addition to being an award winning photographer, Karens day time job is that of an applications development analyst (e.g. an IT Geekette) at a large Minnesota based Mining and Manufacturing company that is also involved in many different sticky and abrasive among other products.

Karen (Photo Courtesy Karen Sculz)

Karen took the following photos (and videos) with her Cannon Powershot S5 Digital camera.

Me heading to INXS show at VMworld 2010 (Photo Courtesy Karen Schulz)

Me sitting in the middle of the virtual highway (Photo Courtesy Karen Schulz)

INXS at VMworld 2010 (Photo Courtesy Karen Schulz)

JD Fortune of INXS at VMworld (Photo Courtesy Karen Schulz)

Kirk Pengilly and JD Fortune of INXS at VMworld 2010 (Photo Courtesy Karen Schulz)

Tim Farriss of INXS (Photo Courtesy Karen Schulz)

Here are links to some videos that Karen captured from up front near the stage during the INXS show at VMworld 2010.

Devil Inside (not to be confused with the devil is in the details of clouds, virtualization and other IT topics)

By My Side (Where a vendor or solution partner should be during and after the sale for their customers)

Disappear (What should not happen to your data or virtual machines in physical, virtual or cloud environments)

Never Tear Us Apart (What should not happen between your servers, storage, applications and data)

Need You Tonight (The call that many system admins get during their off hours)

New Sensation (What many are experience with virtualization and clouds)

Dont Change (Ironic final song of encore of a concert at conference with a theme of change)

A big tip of the hat along with thanks goes out to John Troyer of VMware as well as Sarah Shvil of the VMware Analyst Relations team for helping make it possible for me to attend as an independent IT industry analyst instead of on the coat tails of a vendors exhibit hall pass (disclosure: I paid for my own travel, lodging and dinning expenses).

Me hitching a ride on the virtual highway to the clouds and VMworld (Photo Curtsey Karen Schulz)

Hopefully with some luck, I will be able to hitch a ride and attend VMworld again next year in Las Vegas, perhaps even as a repeat vExpert as well as IT Industry Analyst.

Thats a wrap for now.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

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Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

Earlier this week Dell announced that they were buying 3APR for $1.15B USD

As a follow up to this, this and this recent posts, I keep getting asked in different forums, venues, via email, telephone calls and in person who will or should Dell buy next, and will Dell buy Brocade, who will buy Brocade or anyone else for that matter.

Ok, first let me say that everything in this post is just a perspective based on openly (e.g. publicly) available information along with some common sense. Thus there is no NDA or confidential insight or tips from some anonymous source named blue horseshoe (remember the movie wall street?).

However I did used to work for a SAN, MAN and WAN company called INRANGE that was a supplier to server and storage vendors as well as partnered with Emulex, Qlogic as well as Adva among others. INRANGE which became OUT of RANGE (that is some SAN humor btw) when it was sold to CNT was then bought by EMC spin off McData (I left before then) which in turn was bought by Brocade. Now does any of that make more qualified than any other arm chair quarterback pundit with a keyboard and pulse to jump into the whom Dell will buy next sweepstakes to I say no.

However, let me use some experience to analyze a few things, then connect some dots. From there, I will leave it up to you to agree, disagree, bet, guess, speculate or wish upon a falling star as to whom Dell might buy, or for that matter, what others may or may not do.

First, since Brocade keeps coming up in conversations, here is a previous post I did on the topic of them being for sale or who might buy them.

I still think that Brocade can survive on their own, granted they need to kick it into gear on the switch (Ethernet, Fibre Channel and FCoE), distance extension, HBA or CNA if you prefer as well as management tools front. Brocade built their business with OEM partnerships via Dell, EMC, HP, HDS, IBM, NetApp and Oracle/Sun among many others not to mention their channel distribution programs.

Thus Brocade needs to leverage those OEMs on a go forward basis. However, that model and channel partner model also gets in the way of Brocade being bought by one of their OEMs. Keep in mind that EMC once owned McData and made a nice profit on that spin off (or spin out) while IBM sold off their networking division to Cisco, now both do good business with their OEM suppliers. Likewise, both leverage multiple suppliers as that is what their partners and customers want (e.g. choice of suppliers).

Now, keep in mind that HP has had their procurve low end Ethernet switches for some time and historically flipped some business (excuse me, partnered) to Cisco for high end Ethernet LAN networking technology. Lets also not forget about HPs recent acquisition of 3COM (read about it here).

Now with Cisco tip toeing into the server market trying to flex its muscles in the small server pool (no offense Cisco or to your faithful followers) HP and other server vendors might be wanting to flip something else at Cisco besides business. Oh oh, I think I hear the Cisco UCS truth squads knocking at the door with large amounts of truth serum (Ok, Im just kidding folks).

Lets get back to HP and 3COM.

IMHO that was partly an opportunity to pick up some additional revenue, partly to grab a brand name that also has ties into the Chinese market. Keep Huawei (here and here) in mind, you know, that sometimes Cisco nemeses networking company who had 2009 revenues of RMB149.1B or $21.8B USD. Now back to H and 3COM, that was also IMHO play to gain access to additional SMB, SOHO, ROBO and consumer market channels for a bargain price. HP is not alone as others have done similar acquisitions in part or in whole to pick up a brand name that also hade partners, channels, products and revenues. For example among many others, EMC and Iomega, Seagate and Maxtor, Symantec and Norton, CA buying, well, I think or hope you get the picture.

Now back to Brocade and Dell.

Why would Dell need Brocade for which they would have to a pay a premium price of $6-7B USD (assume 3 to 3.5x multiplier on revenue) which would get them just under $900M in debt and a couple of billion in annual revenue. Keep in mind that Dell has somewhere in the neighborhood of $9-10B in cash although while Im not an accountant, the financial people tell me they need to maintain their strategic reserves of which such a deal would put a big dent into.

However, there is more to the story which is that revenue would be in jeopardy if the other server and or storage vendors (e.g. EMC, Fujitsu, HP, HDS, IBM, NEC, NetApp, and Oracle/Sun etc) did not like Dell owning one of their suppliers. In other words, unless Cisco really upsets the server vendors which they have been doing to a lesser degree already, why would Dell want to risk a Texas size pile of cash to get a revenue stream that could blow away in a Texas size hurricane or dust storm?

Granted if Dell could talk Michael Klayko (Brocades CEO) and board as well as other investors into a low ball offer the math might virtually work. However that is also doubtful knowing that Klayko also knows Joe Tucci of EMC who knows how to drive a deal or bargain. Thus, I do not see Brocade rolling over in desperation to sell them at a discount as much as some might want you to believe that they need to do.

Thus, while anything is possible, I do not see Dell buying Brocade except for one possible scenario which could result in a bidding war not to mention utter industry chaos.

That scenario is what I refer to as MAD which is a Mutual Assured Destruction situation. In other words, an all out war or ensuing instability that throws existing OEMs, partners and business into chaos (keep in mind however in chaos or confusion there is opportunity). The MAD scenario could be triggered by Cisco finally getting truly and really serious about servers. Granted Cisco is doing their best to test their partners, OEMs and even customers as too how much they will tolerate in terms of entering the server market.

Im not convinced they are ready to be number one, two or three let alone four or five. After all, my numbers may be off, however best I can tell the number of Cisco blade servers is measured in thousands or best case a few ten thousand since its launch. By comparison, how many thousands of servers do Cisco OEMs Dell, HP, IBM, Oracle among others ship per week or month? In other words, Cisco to really get serious would need to ramp up that server business by several factors of ten, a move that would not sit well (even worse than now) with their major OEM partners.

Thus, if Cisco were to get serious and want to move up into the top two or three spot of the server market, something people always tell me that Cisco feels they have to be in a top market spot, they step all over their OEMs. This in turn would set off the MAD scenario mentioned above, kind of like a scene out of war games, perhaps what you are seeing with some of the early Cisco posturing. Sure Cisco made some moves with their UCS and their EMC alliances as well as dancing with whoever buys them a drink and sure HP bought 3COM which I guess could be seen as a warning shot if you like. Sure Cisco is the 800 lb guerrilla when compared to the networking vendors except do not forget about Huawei (read more here).

Thus for the time being, I expect Cisco to keep making noise, testing the waters, pushing its OEMs and partners. Perhaps Cisco also does some arms treaties in the form of marketing alliances as it continues to push its FCoE and unified compute initiatives. Sure they will keep pushing Virtual Desktop Initiatives (VDI) and anything else that can generate network traffic so they can support those needs. However, also keep in mind that VMwares biggest platform deployment (e.g. servers) customers or partners are HP and Dell in no particular order (I will let you rank them depending on whose data you choose).

Oh no, I have to stop now as I wanted this to be a short post.

So what does this have to do with Dell and Brocade?

Simple, why would Dell want to go down that path if they do not have to?

As to who Dell should buy, real quickly, how about a data protection (security, backup, restore, BC, DR) company or a data management or a desktop management company, how about one that fits all of those like Symantec which from a revenue standpoint is about three times that of Brocade.

Heck, if you think Dell could afford Brocade, then why not a Symantec which might actually be worth more in pieces than as a whole. Dell could sell off what they do not need or want or make that part of a deal or keep it all! As for others, how Dell buying a low end consumer, prosumer, SOHO storage play like Drobo or Snap among others.

Ok, I have to wrap up for now.

Talk to you all soon either here, or in one of the many other different venues or social media as well as traditional mediums as this story is far from being done.

Whats is your take?

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

Here are some links to read more about the above topics and themes

• Could Huawei buy Brocade?
• Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
• Did HP respond to EMC and Cisco VCE with Microsoft HyperV bundle?
• HP Buys one of the seven networking dwarfs and gets a bargain
• Industry Trends and Perspectives: Converged Networking and IO Virtualization (IOV)
• I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)
• Back to school shopping: Dude, Dell Digests 3PAR Disk storage
• Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles
• Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize

No sooner has the dust settled from Dells other recent acquisitions, its back to school shopping time and the latest bargain for the Round Rock Texas folks is bay (San Francisco) area storage vendor 3PAR for $1.15B. As a refresh, some of Dells more recent acquisitions including a few years ago $1.4B for EqualLogic, $3.9B for Perot systems not to mention Exanet, Kace and Ocarina earlier this year. For those interested, as of April 2010 reporting figures found here, Dell showed about $10B USD in cash and here is financial information on publicly held 3PAR (PAR).

Who is 3PAR
3PAR is a publicly traded company (PAR) that makes a scalable or clustered storage system with many built in advanced features typically associated with high end EMC DMX and VMAX as well as CLARiiON, in addition to Hitachi or HP or IBM enterprise class solutions. The Inserv (3PARs storage solution) combines hardware and software providing a very scalable solution that can be configured for smaller environments or larger enterprise by varying the number of controllers or processing nodes, connectivity (server attachment) ports, cache and disk drives.

Unlike EqualLogic which is more of a mid market iSCSI only storage system, the 3PAR Inserv is capable of going head to head with the EMC CLARiiON as well as DMC or VMAX systems that support a mix of iSCSI and Fibre Channel or NAS via gateway or appliances. Thus while there were occasional competitive situations between 3PAR and Dell EqualLogic, they for the most part were targeted at different market sectors or customers deployment scenarios.

What does Dell get with 3PAR?

• A good deal if not a bargain on one of the last new storage startup pure plays
• A public company that is actually generating revenue with a large and growing installed base
• A seasoned sales force who knows how to sell into the enterprise storage space against EMC, HP, IBM, Oracle/SUN, Netapp and others
• A solution that can scale in terms of functionality, connectivity, performance, availability, capacity and energy efficiency (PACE)
• Potential route to new markets where 3PAR has had success, or to bridge gaps where both have played and competed in the past
• Did I say a company with an established footprint of installed 3PAR Inserv storage systems and good list of marquee customers
• Ability to sell a solution that they own the intellectual property (IP) instead of that of partner EMC
• Plenty of IP that can be leveraged within other Dell solutions, not to mention combine 3PAR with other recently acquired technologies or companies.

On a lighter note, Dell picks up once again Marc Farley who was with them briefly after the EqualLogic acquisition who then departed to 3PAR where he became director of social media including launch of Infosmack on Storage Monkeys with co host Greg Knieriemen (@Knieriemen). Of course the twitter world and traditional coconut wires are now speculating where Farley will go next that Dell may end up buying in the future.

What does this mean for Dell and their data storage portfolio?
While in no ways all inclusive or comprehensive, table 1 provides a rough framework of different price bands, categories, tiers and market or application segments requiring various types of storage solutions where Dell can sell into.

Table 1: Sampling of various tiers, architectures, functionality and storage solution options

Clarifying some of the above categories in table 1:

Servers: Application servers or computers running Windows, Linux, HyperV, VMware or other applications, operating systems and hypervisors.

Services: Professional and consulting services, installation, break fix repair, call center, hosting, managed services or cloud solutions

Enterprise storage: Large scale (hundreds to thousands of drives, many front end as well as back ports, multiple controllers or storage processing engines (nodes), large amount of cache and equally strong performance, feature rich functionality, resilient and scalable.

Data footprint impact reduction: Archive, data management, compression, dedupe, thin provision among other techniques. Read more here and here.

Data preservation: Archiving for compliance and non regulatory applications or data including software, hardware, services.

General data protection: Excluding physical or logical data security (firewalls, dlp, etc), this would be backup/restore with encryption, replication, snapshots, hardware and software to support BC, DR and normal business operations. Read more about data protection options for virtual and physical storage here.

Scale out NAS: Clustered NAS, bulk unstructured storage, cloud storage system or file system. Read more about clustered storage here. HP has their eXtreme X series of scale out and bulk storage systems as well as gateways. These leverage IBRIX and Polyserve which were bought by HP as software, or as a solution (HP servers, storage and software), perhaps with optional data reduction software such as Ocarina OEMed by Dell. Dell now has Exanet which they bought recently as software, or as a solution running on Dell servers, with either SAS, iSCSI or FC back end storage plus optional data footprint reduction software such as Ocarina. IBM has GPFS as a software solution running on IBM or other vendors servers with attached storage, or as a solution such as SONAS with IBM servers running software with IBM DS mid range storage. IBM also OEMs Netapp as the N series.

General purpose NAS: NAS (NFS and CIFS or optional AFP and pNFS) for everyday enterprise (or SME/SMB) file serving and sharing

Mid market multi protocol block: For SMB to SME environments that need scalable shared (SAN) scalable block storage using iSCSI, FC or FCoE

Scalable SMB iSCSI: For SMB to SME environments that need scalable iSCSI storage with feature rich functionality including built in virtualization

Entry level shared block: Block storage with flexibility to support iSCSI, SAS or Fibre Channel with optional NAS support built in or available via a gateway. For example external SAS RAID shared storage between 2 or more servers configured in a HyeprV or VMware clustered that do not need or can afford higher cost of iSCSI. Another example would be shared SAS (or iSCSI or Fibre Channel) storage attached to a server running storage software such as clustered file system (e.g. Exanet) or VTL, Dedupe, Backup, Archiving or data footprint reduction tools or perhaps database software where higher cost or complexity of an iSCSI or Fibre Channel SAN is not needed. Read more about external shared SAS here.

Entry level unified multifunction: This is storage that can do block and file yet is scaled down to meet ease of acquisition, ease of sale, channel friendly, simplified deployment and installation yet affordable for SMBs or larger SOHOs as well as ROBOs.

Low end SOHO: Storage that can scale down to consumer, prosumer or lower end of SMB (e.g. SOHO) providing mix of block and file, yet priced and positioned below higher price multifunction systems.

Wait a minute, are that too many different categories or types of storage?

Perhaps, however it also enables multiple tools (tiers of technologies) to be in a vendors tool box, or, in an IT professionals tool bin to address different challenges. Lets come back to this in a few moments.

Some Industry trends and perspectives (ITP) thoughts:

How can Dell with 3PAR be an enterprise play without IBM mainframe FICON support?
Some would say forget about it, mainframes are dead thus not a Dell objective even though EMC, HDS and IBM sell a ton of storage into those environments. However, fair enough argument and one that 3PAR has faced for years while competing with EMC, HDS, HP, IBM and Fujitsu thus they are versed in how to handle that discussion. Thus the 3PAR teams can help the Dell folks determine where to hunt and farm for business something that many of the Dell folks already know how to do. After all, today they have to flip the business to EMC or worse.

If truly pressured and in need, Dell could continue reference sales with EMC for DMX and VMAX. Likewise they could also go to Bustech and/or Luminex who have open systems to mainframe gateways (including VTL support) under a custom or special solution sale. Ironically EMC has OEMed in the past Bustech to transform their high end storage into Mainframe VTLs (not to be confused with Falconstor or Quantum for open system) as well as Datadomain partnered with Luminex.

BTW, did you know that Dell has had for several years a group or team that handles specialized storage solutions addressing needs outside the usual product portfolio?

Thus IMHO Dells enterprise class focus will be that for open systems large scale out where they will compete with EMC DMX and VMAX, HDS USP or their soon to be announced enhancements, HP and their Hitachi Japan OEMed XP, IBM and the DS8000 as well as the seldom heard about yet equally scalable Fujitsu Eternus systems.

Why only 1.15B, after all they paid 1.4B for EqualLogic?
IMHO, had this deal occurred a couple of years ago when some valuations were still flying higher than today, and 3PAR were at their current sales run rate, customer deployment situations, it is possible the amount would have been higher, either way, this is still a great value for both Dell and 3PAR investors, customers, employees and partners.

Does this mean Dell dumps EMC?
Near term I do not think Dell dumps the EMC dudes (or dudettes) as there is still plenty of business in the mid market for the two companies. However, over time, I would expect that Dell will unleash the 3PAR folks into the space where normally a CLARiiON CX would have been positioned such as deals just above where EqualLogic plays, or where Fibre Channel is preferred. Likewise, I would expect Dell to empower the 3PAR team to go after additional higher end deals where a DMX or VMAX would have been the previous option not to mention where 3PAR has had success.

This would also mean extending into sales against HP EVA and XPs, IBM DS5000 and DS8000 as well as XIV, Oracle/Sun 6000 and 7000s to name a few. In other words there will be some spin around coopition, however longer term you can read the writing on the wall. Oh, btw, lest you forget, Dell is first and foremost a server company who now is getting into storage in a much bigger way and EMC is first and foremost a storage company who is getting into severs via VMware as well as their Cisco partnerships.

Are shots being fired across each other bows? I will leave that up to you to speculate.

Does this mean Dell MD1000/MD3000 iSCSI, SAS and FC disappears?
I do not think so as they have had a specific role for entry level below where the EqualLogic iSCSI only solution fits providing mixed iSCSI, SAS and Fibre Channel capabilities to compete with the HP MSA2000 (OEMed by Dothill) and IBM DS3000 (OEMed from LSI). While 3PAR could be taken down into some of these markets, which would also potentially dilute the brand and thus premium margin of those solutions.

Likewise, there is a play with server vendors to attach shared SAS external storage to small 2 and 4 node clusters for VMware, HyperV, Exchange, SQL, SharePoint and other applications where iSCSI or Fibre Channel are to expensive or not needed or where NAS is not a fit. Another play for the shared external SAS attached is for attaching low cost storage to scale out clustered NAS or bulk storage where software such as Exanet runs on a Dell server. Take a closer look at how HP is supporting their scale out as well as IBM and Oracle among others. Sure you can find iSCSI or Fibre Channel or even NAS back end to file servers. However growing trend of using shared SAS.

Does Dell now have too many different storage systems and solutions in their portfolio?
Possibly depending upon how you look at it and certainly the potential is there for revenue prevention teams to get in the way of each other instead of competing with external competitors. However if you compare the Dell lineup with those of EMC, HP, IBM and Oracle/Sun among others, it is not all that different. Note that HP, IBM and Oracle also have something in common with Dell in that they are general IT resource providers (servers, storage, networks, services, hardware and software) as compared to other traditional storage vendors.

Consequently if you look at these vendors in terms of their different markets from consumer to prosumer to SOHO at the low end of the SMB to SME that sits between SMB and enterprise, they have diverse customer needs. Likewise, if you look at these vendors server offerings, they too are diverse ranging from desktops to floor standing towers to racks, high density racks and blade servers that also need various tiers, architectures, price bands and purposed storage functionality.

What will be key for Dell to make this all work?
The key for Dell will be similar to that of their competitors which is to clearly communicate the value proposition of the various products or solutions, where, who and what their target markets are and then execute on those plans. There will be overlap and conflict despite the best spin as is always the case with diverse portfolios by vendors.

However if Dell can keep their teams focused on expanding their customer footprints at the expense of their external competition vs. cannibalizing their own internal product lines, not to mention creating or extending into new markets or applications. Consequently Dell now has many tools in their tool box and thus need to educate their solution teams on what to use or sell when, where, why and how instead of just having one tool or a singular focus. In other words, while a great solution, Dell no longer has to respond with the solution to everything is iSCSI based EqualLogic.

Likewise Dell can leverage the same emotion and momentum behind the EqualLogic teams to invigorate and unleash the best with 3PAR teams and solution into or onto the higher end of the SMB, SME and enterprise environments.

Im still thinking that Exanet is a diamond in the rough for Dell where they can install the clustered scalable NAS software onto their servers and use either lower end shared SAS RAID (e.g. MD3000), or iSCSI (MD3000, EqualLogic or 3PAR) or higher end Fibre Channel with 3PAR) for scale out, cloud and other bulk solutions competing with HP, Oracle and IBM. Dell still has the Windows based storage server for entry level multi protocol block and file capabilities as well as what they OEM from EMC.

Is Dell done shopping?
IMHO I do not think so as there are still areas where Dell can extend their portfolio and not just in storage. Likewise there are still some opportunities or perhaps bargains out there for fall and beyond acquisitions.

Does this mean that Dell is not happy with EqualLogic and iSCSI
Simply put from my perspective talking with Dell customers, prospects, and partners and seeing them all in action nothing could be further from Dell not being happy with iSCSI or EqualLogic. Look at this as being a way to extend the Dell story and capabilities into new markets, granted the EqualLogic folks now have a new sibling to compete with internal marketing and management for love and attention.

Isnt Dell just an iSCSI focused company?
A couple of years I was quoted in one of the financial analysis reports as saying that Dell needed to remain open to various forms of storage instead of becoming singularly focused on just iSCSI as a result of the EqualLogic deal. I standby that statement in that Dell to be a strong enterprise contender needs to have a balanced portfolio across different price or market bands, from block to file, from shared SAS to iSCSI to Fibre Channel and emerging FCoE.

This also means supporting traditional NAS across those different price band or market sectors as well as support for emerging and fast growing unstructured data markets where there is a need for scale out and bulk storage. Thus it is great to see Dell remaining open minded and not becoming singularly focused on just iSCSI instead providing the right solution to meet their diverse customer as well as prospect needs or opportunities.

While EqualLogic was and is a very successfully iSCSI focused storage solution not to mention one that Dell continues to leverage, Dell is more than just iSCSI. Take a look at Dells current storage line up as well as up in table 1 and there is a lot of existing diversity. Granted some of that current diversity is via partners which the 3PAR deal helps to address. What this means is that iSCSI continues to grow in popularity however there are other needs where shared SAS or Fibre Channel or FCoE will be needed opening new markets to Dell.

Bottom line and wrap up (for now)
This is a great move for Dell (as well as 3PAR) to move up market in the storage space with less reliance on EMC. Assuming that Dell can communicate the what to use when, where, why and how to both their internal teams, partners as well as industry and customers not to mention then execute on, they should have themselves a winner.

Will this deal end up being an even better bargain than when Dell paid $1.4B for EqualLogic?

Not sure yet, it certainly has potential if Dell can execute on their plans without losing momentum in any other their other areas (products).

Whats your take?

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

Here are some related links to read more

• Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize
• Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles
• Industry Trends and Perspectives: Tiered Storage, Systems and Mediums
• Industry Trends and Perspectives: Storage Virtualization and Virtual Storage
• Clarifying Clustered Storage Confusion
• Industry Trends and Perspectives: 6GB SAS and DAS are not Dumb A$$ Storage
• Post Holiday IT Shopping Bargains, Dell Buying Exanet?
• Technology Tiering, Servers Storage and Snow Removal

As a society, we face growing problems repairing and maintaining the vital infrastructure we once took for granted.

Most of these incidents involve aging, worn-out physical infrastructure desperately in need of repair or replacement. But infrastructure doesn’t have to be old or even physical to cause problems when it fails.

The IT systems and applications all around us form a digital infrastructure that most enterprises take for granted until it’s not there.

Bottom line, there really isn’t much choice.

You can either pay up front now to update aging infrastructures, or, wait and pay more later. Either way, there will be a price to pay and you can not realize a cost savings until you actually embark on that endeavor.

Here is the link to the full blog post over at Enterprise Efficiency.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

These content items include various odds and end pieces such as industry or technology commentary, articles, tips, ATEs (See additional ask the expert tips here) or FAQs as well as some video and podcasts for your mid summer (if in the northern hemisphere) enjoyment.

The New Green IT: Productivity, supporting growth, doing more with what you have

Energy efficient and money saving Green IT or storage optimization are often associated to mean things like MAID, Intelligent Power Management (IPM) for servers and storage disk drive spin down or data deduplication. In other words, technologies and techniques to minimize or avoid power consumption as well as subsequent cooling requirements which for some data, applications or environments can be the case. However there is also shifting from energy avoidance to that of being efficient, effective, productive not to mention profitable as forms of optimization. Collectively these various techniques and technologies help address or close the Green Gap and can reduce the amount of Green IT confusion in the form of boosting productivity (same goes for servers or networks) in terms of more work, IOPS, bandwidth, data moved, frames or packets, transactions, videos or email processed per watt per second (or other unit of time).

Click here to read and listen to my comments about boosting IOPs per watt, or here to learn more about the many facets of energy efficient storage and here on different aspects of storage optimization. Want to read more about the next major wave of server, storage, desktop and networking virtualization? Then click here to read more about virtualization life beyond consolidation where the emphasis or focus expands to abstraction, transparency, enablement in addition to consolidation for servers, storage, networks. If you are interested in metrics and measurements, Storage Resource Management (SRM) not to mention discussion about various macro data center metrics including PUE among others, click on the preceding links.

NAS and Shared Storage, iSCSI, DAS, SAS and more

Shifting gears to general industry trends and commentary, here are some comments on consumer and SOHO storage sharing, the role and importance Value Added Resellers (VARs) serve for SMB environments, as well as the top storage technologies that are in use and remain relevant. Here are some comments on iSCSI which continues to gain in popularity as well as storage options for small businesses.

Are you looking to buy or upgrade a new server? Here are some vendor and technology neutral tips to help determine needs along with requirements to help be a more effective informed buyer. Interested or do you want to know more about Serial Attached SCSI (6Gb/s SAS) including for use as external shared direct attached storage (DAS) for Exchange, Sharepoint, Oracle, VMware or HyperV clusters among other usage scenarios, check out this FAQ as well as podcast. Here are some other items including a podcast about using storage partitions in your data storage infrastructure, an ATE about what type of 1.5TB centralized storage to support multiple locations, and a video on scaling with clustered storage.

That is all for now, hope all is well and enjoy the content.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

I recently asked for and received from Seagate (See recent post about them moving their paper head quarters to Ireland here) a Momentus XT 500GB 7200 RPM 2.5 Hybrid Hard Disk Drive (HHDD) to use in an upcoming project. That project is not to test a bunch of different Hard Disk Drives (HDDs), HHDDs, Removable HDD (RHDDs) or Solid State Devices (read more about SSDs here and here or storage optimization here) in order to produce results for someone for a fee or some other consideration.

Do not worry, I am not jumping on the bandwagon of calling my office collection of computers, storage, networks and software the StorageIO Independent hands on test lab. Instead, my objective is to actually use the Momentus XT in conjunction with other storage I/O devices ranging from notebook or laptop, desktop or server, NAS and cloud based storage in conjunction with regular projects that Im working on both in the office as well as while traveling to various out and about activities.

More often than not these days, common thinking or perception is that if anybody is talking about a product or technology it must be a paid for activity as why would anyone write or talk about something without getting or expecting something in exchange (granted there are some exceptions). Given this era of transparency talk, lets walk the talk and here is my disclosure which for those who have read my content before hopefully you will realize that disclosures should be simple, straight forward, easy, fun and common sense based instead of having to dance around or hide what may be being done.

Disclosure moment:
This is not a paid for or sponsored blog (read my disclosure statement here) and in fact is no way connected to in conjunction with, endorsed, sanctioned or approved by Seagate for that matter nor have they been and currently are not a client. I did however ask them for and they offered to send to me a single 500GB Momentus XT Hybrid Hard Disk Drive (HHDD) with no enclosure, accessories, adapter, cables, software or other packaging to be used for a project I am working on. However I did buy from Amazon.com a Seagate GoFlex USB 3.0 to SATA 3 connection cable kit that I had been eyeing for some other projects. Nuff said about that.

What am I doing with a Seagate Momentus XT
As to the project I am working on, it has nothing to do with Seagate or any other vendors or clients for that matter as it is a new book that I will tell you more about in future posts. What I can share with you for now is that it is a follow on to my most previous books ( The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier) ). The new book will also be published by CRC Taylor and Francis.

Now for those who are interested in why would I request a Momentus XT Hybrid Hard Disk Drive (HHDD) from Seagate while turning down others offers of free hardware, software, services, trips and the like it is many fold. First I already own some Momentus (as perhaps you do and may not realize it) HDDs thus thought it would be fun and relatively straight forward to make some general comparisons. I needed some additional storage and I/O improvements to compliment and coexist with what I already have.

Does this mean that the book is going to be about flash Solid State Devices (SSD) since I am using a Momentus XT HHDD? The short answer is NO, it will be much more broadly focused however certainly various types of storage I/O control, public and private clouds, management, gaining control, networking, virtualization as well as other hardware, software, services techniques and technologies will be discussed building on my two previous books.

In addition, I want to see how compatible and useful in every day activities the HHDDs are as opposed to running a couple of standard iometer or other so called lab bench tests. After all, when you buy storage or any IT solutions, do you buy them to be used in your lab to run tests, or, do you buy them to do actual day to day tasks?

I also have been a fan of the HHDD as well as flash and DRAM based SSDs for many years (make that decades for SSDs) and see the opportunity to increase how I am actually using HDDs, HHDDs, SSDs as well as Removable Hard Disk Drives (RHDD) in conjunction with NAS, DAS and other storage to support my book writing as well as other projects that I have bought in the past.

What is the Seagate Momentus XT
The Seagate Momentus series of HDDs are positioned as desktop, notebook and laptop devices that vary in rotational speed (RPM), physical form factor, storage capacity as well as price. The XT is a Hybrid Hard Disk Drive (HHDD) that is essentially a best of breed (hence Hybrid) type device incorporating the high capacity and low cost of a traditional 2.5 7200 RPM HDD with performance boost of flash SSD memory. For example some initial testing of working with very large files have found that the XT can in some instances be as fast as a SSD while holding 10x the capacity with a favorable price.

In other words, an effective balance of cost per GByte capacity, cost per IOP and energy efficiency per IOP. This does not mean however that an XT should be used everywhere or for a replacement to DRAM or flash SSD quite to the contrary as those devices are good tools for specific needs or applications. Instead, the XT provides a good balance of performance and capacity to bridge the gap between traditional spinning HDDs price per capacity and performance per cost of SSD. (For those interested, here is a link to what Seagate is doing with SSD e.g. Pulsar in addition to HHDD and HDD).

Value proposition and business (or consumer) benefits moment
What is the benefit, why not just go all flash?

Simple and that is price unless your specific needs fit into the capacity space of an SSD and you need both the higher performance and lower energy draw (with subsequent heat generation). Note that I did not say heat elimination as during a recent quick test of copying 6GB of data to a flash based SSD it was warm just as the XT device was, however also a bit cooler than a comparable 7200 RPM 2.5 drive. If you can afford the full SSD flash or dram based device as well as it fits your needs and compatibility, go for it. However also make sure that you will see the full expected benefit of adding a SSD to your specific solutions as not all implementations are the same (e.g. do your homework).

Why not just go all HDD?

Simple, economics and performance which is why as I said back in 2005 that HHDDs had a very bright future and will IMHO drive a wedge between the traditional HDD and emerging flash based SSD markets at least for non consumer devices on a near term basis given their compatibility capabilities.

In other words, you could think of it as a compromise, or as a best of breed. For example I can see where for compatible not to mention cost and customer comfort ability of a known entity HHDD will gain some popularity in desktops, laptops, notebooks as well as other devices where a performance boost is needed however not at the expense of throwing out capacity or tight economic budgets.

I can also see some interesting scenarios for hosting virtual machines (VMs) to support server Virtualization with VMware, HyperV or Xen based solutions among others. Another scenario is for bulk storage or archive and backup solutions where the HHDD with their extended cache in the form of flash can help to boost performance of read or write operations on VTLs and dedupe devices, archive platforms, backup or other similar functions. Sure the Momentus XT is positioned as a desktop, notebook type device however has that ever stopped vendors or solution providers from using those types of devices in different roles other than what they were designed for? I am just sayin.

Speeds, feeds and buzzword bingo moment
Seagate has many different types of disk drives that can be found here. In general, the Momentus XT is a 2.5 small form factor (SFF) Hybrid Hard Disk Drive (HHDD) available in 500GB, 320GB and 250GB capacity (I have the 500GB model ST95005620AS) with 4GB SLC NAND (flash) SSD memory, 32MB of drive level cache, an underlying 7200RPM disk drive with SATA 3Gb/s interface including as well as Native Command Queuing (NCQ). Now if you want to say that the XT implements tiered storage in a single device (DRAM, flash and HDD) go ahead. Following are a couple of links of where you can learn more.

Seagate Seatools disk drive diagnostic software (free here)

Seagate FreeAgent Goflex Upgrade Cable (USB 3.0 to SATA 3 STAE104) (Seagate site and Amazon)

Seagate Momentus XT site with general information, product overview and data sheets as well as on Amazon

What does a Momentus XT have to do with writing a book?
If you have ever written a book, or for that matter, done a large development project of any type then things should be a bit familiar. These types of projects include the needs to keep organized as well as protected multiple copies of documents (a dedupers dream) including text, graphics or figures, spreadsheets not to mention project tracking material among others. Likewise as is the case with other authors who work for a living, much of these books are written, edited, proofed or thought about while traveling to different vents, client sites, conferences, meetings or on vacation for that matter. Hence the need to have multiple copies of data on different devices to help guard against when something happens (note that I did not say if).

This is nothing new as each of my last two solo book projects as well as when I was a coauthor contributing content to other books including The Resilient Enterprise (Veritas/Symantec). Much of the content was created while traveling relying on portable storage and backup while on the road. Something someone pointed out to me recently is that this is an example of eating your own dog food or eliminating the shoe makers children syndrome (where the shoe maker creates shoes for others however not for his own children).

Initial moments and general observations
From time to time I will post some notes and observations about how the Momentus XT is performing or behaving which if all goes as planned and so far has, it should be very transparent coexisting with some of my Removable Hard Disk Drives (RHDD) such as the Imation Odyssey which I bought several years ago for offsite bulk removable storage of data that goes to a secure vault somewhere.

Initial deployment other than a stupid mistake on my part has been smooth. What was the stupid mistake you ask? Simple, when I attached the drive via a USB 3.0 cable to SATA 3 connector to one of my XP SP3 systems, Windows saw the device however it did not show up in the list of available devices. Ok, I know I know, it was late in the evening however that is no excuse for realizing that the disk had not yet been initialized let alone formatted. A quick check using Seatools (free here) showed all was well. I then launched Windows Disk Manager, did the initialize, followed by format and all was good from that point on. Wow, wonder how much credibility I will lose over that gaff with the techno elite (that is a joke and a bit of humor btw).

I have already done some initial familiarization and compatibility testing with some of my other drives including a 2.5 64GB SATA flash SSD as well as a 2.5 7200RPM HDD both that I use for bulk data movement activities. At some point I also plan on attaching the XT to my Iomega IX4 NAS to try various things as I have done with other external devices in the past.

Granted these were not ideal conditions as I was in hurry and wanted to get some quick info. Given the probably less than ideal configuration as the format after the HDD was first initialized took about an hour using a FAT32 plug and play configuration. With NTFS and other optimizations I assume it can be better however this was again just to get an initial glimpse of the device in use.

Given that it is a HHDD that uses flash as a big buffer with a 500GB HDD plus 32MB of cache as a backing store, it was interesting attaching it to the computer, then waiting a few minutes, then launching a file copy. Where a normal HDD would start slightly vibrating due to rotation, it was a few moments before any vibration or noise was detected on the Momentus XT which should be of no surprise as the flash was doing its job acting as a buffer until the HDD spun up for work.

I did some initial file copying back and forth between different computers while LAN and NAS were busy doing other things including backups to the Mozy cloud. No discrete time or performance benchmarks to talk about yet, however overall, the XT not surprisingly does seem to be a bit faster than another external 7200 RPM 2.5 drive I use for bulk data moves both on reads and writes. Likewise, given that it is a hybrid HDD leveraging flash as an extended cache with an underlying HDD plus 32MB of cache, it may not always be as fast as my external 2.5 64GB flash SSD, however that is also a common apples to oranges comparison mistake (more on that in a future post).

For example, copying over 6GBytes of data (5 large files of various size) from a 7200 RPM 2.5 160GB Momentus drive in a laptop to the HHDD XT and a flash SSD both took about 8 to 9 minutes where as the normal copy to a 2.5 5400 RPM HDD takes at least 14 to 15 minutes if not longer. Note that these are very rough and far from accurate or reflective comparisons rather a quick gauge of benefits (e.g. getting data moved faster). When I get around to it, will do some more accurate comparisons and put into a follow up post. However I can see already where the XT has the performance similar to the SSD however with almost 10x the capacity which means it could possibly have an interesting role in supporting disk to disk (D2D) backups which I will give a try.

Eventually I will be removing the USB connector kit and actually installing the Momentus into a computer or two (not at the same time) however I am currently walking before running. Im still up in the air as to if I would install the XT into a computer with Windows XP SP3, or simply do a new install of Windows 7 on it to which Im open to thoughts, comments, feedback or applicable suggestions (besides switching to a Macbook or iPad).

Wrap up and fun moment

In the above photo, there is the Seagate Momentus (ST95005620AS), a Goflex USB 3.0 to SATA conversion attachment cable (docking device), a fortune cookie, couple of US quarters and Canadian two dollar coins (See out and about update), paper clips and fishing bobber on a note pad. Why the coins to show relative size and diversity across different geographies as this device will be traveling (it missed out on recent European trip to Holland).

Why the paper clips? Simple, why not, you never know when you will need one for something such as a MacGyver moment, or for pushing the tiny reset button on a device among other activities.

How about the fortune cookie? For good luck and I might need a quick snack while having a cup of coffee not to mention Chinese as well as Asian in general is one of my favorites cuisines to prepare or cook not to mention eat.

Oh, what about the fishing bobber? Why not, it was just laying around and you could also that Im fishing for information to see how the device fits into normal use or that it is there for fun or to add color to the photo.

Oh, and the note pad? Hmm, well, if you cannot figure that one out besides being a back drop, lets just say that the Momentus line in general as well as XT specifically are targeted for notebook, desktop, laptop or other deployment scenarios. If you still dont see the connection, ok fine, feel free to post a comment and I will happily clarify it for you.

That is all for the moment, however I will be following up with more soon.

In the meantime, enjoy your summer if in the northern hemisphere (or winter if in the south).

Take lots of photos, videos and make audio recordings to fill up those USB flash thumb drives (consumer SSD), SD memory cards, computer hard drives, cloud and online web hosting sites so that have you something to remember your special out and about moments by.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

Some results of this recent activity have appeared in blog, on my web site as well as via other sites and venues. For example, activity or content ranges from Industry Trends and Perspectives white papers, reports, blogs, newsletter commentary, interviews, Internet TV, videos, web cast, pod casts (including several appearances on StorageMonkeys Infosmack as well as Rich Brambleys Virtumania), ask the expert (ATE) questions, twitter tweets, tips and columns. Then there were the many in person presentations, key note and seminar events, conferences, briefing sessions along with virtual conferencing and advisory consulting sessions (read and see more here).

Regarding having new content appearing in different or new venues, Silicon Angle (including a video), Newstex and Enterprise Efficiencies join the long list of industry and vertical, traditional along with new world venues that my content as well as industry trends and perspective commentary appear in. Read more about events and activities here, content here or commentary here.

Speaking of books, there is also some news in that The Green and Virtual Data Center (CRC) is now available on Amazon Kindle (click on links below) as well as having been translated and published in China not to mention having undergone another round of printing keeping up with demand to make more copies available via global venues.

As for what am I seeing and hearing, check out the new series of Industry Trends and Perspective (ITP) short blog posts that compliment other posts as well as content found on the main web site. These ITP pieces capture what I am hearing and seeing (that is of those what I can talk about that are not under NDA of course) while out and about.

Some of the cities that I have been at while out and about doing keynote speaking and seminar events as well as for other meetings have included Minneapolis, Miami, San Diego, Beverly Hills, San Jose, San Diego (again), Hollywood (again), Austin, Miami (again), New York City, Reston, Minneapolis (again), Irvine, New York City (again), Boston, Toronto, Atlanta, Chicago, Columbus, Philadelphia, Mountain View, Mahtomedia (Minneapolis area), Boston (again) and Indianapolis, Calgary, Jasper (Alberta), Vancouver in Canada as well as Nijkerk (Netherlands) for a one day seminar covering Industry Trends and Perspectives in addition to changing planes in Atlanta, Detroit, Memphis and Las Vegas.

The Planes should be obvious, however what about automobiles you ask? How about the following taken from my rental car while driving north of LAX on the 405 after a January storm during my trip from San Diego after a morning event to Beverly Hills to do an evening keynote.

Driving north of LAX on the 405 with a rainbow after rain storm

Another car trip a few weeks later after a different event in San Diego I had a driver from a service behind the wheel so that I could get some work done before an evening meeting. Also on the car front, after flying into Indianapolis there was a car ride to Indianapolis Motor Speedway (IMS) to do a keynote for a CDW sponsored event in gasoline alley a few days before the big race there. While we are on the topic of automobiles and technology, if you have not seen it, check out a post I did about what NAS, NASA and NASCAR have in common.

What about trains you ask?

Besides the normal airport trams or trains, there was a fun Amtrak Acela ride from New York City Penn station after a morning event in the city up to Boston so as to be in place for a morning event the next day. Other train activity besides airport, subway or commuter light rail in the US and Europe (Holland), there was also an overnight trip on VIA Rail Canada the Canadian from Jasper Alberta to Vancouver (some business tied into a long weekend). If you have never been to the Canadian Rockies, let alone traveled via train, check this one, it was a blast and I highly recommend it.

Lake Louise and Jasper area bear family in Alberta Canada

It just dawned on me, what about any out and about via boats?

Other than the Boston water taxi to Logan Airport from the convention center where EMCworld was held and that I did an Internet TV interview along with @Stu and @Scott_Lowe, boat activity has been so far relegated to relaxation.

However, as all work and no play could make for a dull boy (or girl), I can update you that the out and about via boat fishing and sightseeing activity has been very good so far this fall even with high (then low, then high) water on the scenic St. Croix river way.

Here are some scenes from out and about on the St. Croix river including an eagle in its nest tending to its young who can not be seen in this photo as well as fishing (and catching and releasing).

In between travels (as well as during on planes, trains and in hotel rooms) as well as relaxation breaks, I have been also working on several other projects. Some of these can be seen on the news or tips and articles as well as video and pod cast pages in addition to custom research as well as advisory consulting services. I have also been working on some other projects some of which will become visible over the next weeks and months, others not for a longer period of time yet and yet others that fall under the NDA category so that is all I have to say about that.

If you are not receiving or have seen them, the inaugural issue of the Server and StorageIO newsletter appeared in late February followed by the second edition (Spring 2010) this past week. Both can be found here and here as well as at www.storageio.com/newsletter or subscribing via newsletter@storageio.com.

A question I often get asked is what am I hearing or seeing particularly with regards to IT customers as well as with vars during my travels. Here are some photos covering some of the things that I have seen so far this year while out and about.

Super TV or Visualization device at Texas Advanced Computing Center (TACC) in Austin

Note all of the dell servers side by side under the screens required to drive the image.




Taking a walk inside a supercomputer (left) and Texas Supercomputer (Note the horns)

Microsoft Technology Center (MTC)





View from the back of the plane (left), Airplane long haul essentials: water, food, ipod, coffee, eye shades




Boats in Holland taken after dinner before recent seminar I did in Nijkerk





Dutch Soccer (Pub) food and snacks being enjoyed after a recent seminar in Nijkerk





Airport waiting for planes in AMS (left), more airplane snacks and a map (right)

As to what am I seeing and hearing pertaining to IT, storage, networking and server trends or issues they include among others (see the newsletter):

• Tiered Hypervisors and HyperV adoption
• Tape is alive, dedupe deployments continue
• Virtual storage and storage virtualization
• I/O and networking convergence
• RAID rebuild time
• Tiered storage mediums and systems
• Public and private IT clouds
• 6G SAS and shared DAS

Whats on deck and and that I am working on?

Having had a busy fun winter and spring Im going to get some relaxation time in during a couple of week period of no travel, however there is plenty to do and get ready for. The summer months will slow down a bit on the out and about travel events scene, however not to a complete stop. In between preparing for upcoming events, advisory and consulting activities as well as researching new material and topics not to mention working on some projects that you will see or hear more about in the weeks and months to come.

For example I will be a guest on a webcast sponsored by Viridity discussing the importance of data center metrics, measurement and insight for effective management to enable energy efficient and effective data centers on July 8th. In addition, I will also be doing another five city storage virtualization series in Stamford, Cleveland, Miami, Tampa and Louisville during mid to late July among other upcoming activities including VMworld in San Francisco.

Check out the events page for more details, specific dates and venues.

What about you?

What have you been doing or have planned for your summer?

Let me know what you are seeing or hearing as well as have been doing.

In the meantime however keep these hints and tips in mind:

• Have plenty of reading material (real physical books or magazines) or virtual (Kindle or other) as well as via Internet or online to read while at the beach (make sure your computer or PDA is backed up), pool side, in the backyard or elsewhere
• Remember your eye shades (sun glasses or eye wear), hat and sun screen and if applicable, inspect or bug repellant (e.g. RAID is still useful)







• Drink plenty of liquid fluids while outside in the summer heat including non alcoholic ones that do not have umbrellas or other interesting garnish
• Have a place to backup and protect all those summer photos, videos and audio clips that you record while on your out and about adventure. However, keep in mind privacy concerns when uploading them to various social mediums. After all, what happens in Vegas stays in Vegas and what happens on the web stays on the web!

Thanks to everyone involved in the recent events which can be seen here, as well for those who will be participating in upcoming ones I look forward to meeting and talking with you.

Until next time have a fun, safe and relaxing summer if you are in the northern hemisphere and for those down under, not to worry, spring is on the way soon for you as well.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

Follow via Google Feedburner here or via email subscription here.

Episode 14 (Virtualization and Networking Turf Wars) had as a theme as you can guest themes around physical, logical and virtual networking for virtual servers along with some of the politics and turf battles associated with managing those entities.

Also on the show were cohost Marc Farley (@3parfarley) of 3Par and StorageRap.com as well as regular guest Rick Vanover (@rickvanover) of RickVanover.com and other special guest David Davis (@davidmdavis) vmwarevideos.com in addition to myself.

For some fun, there is even some reference to rival gangs dancing for superiority in the Michael Jackson music video "Bad" which was produced by Greg Knieriemen (@knieriemen) of Chi Corporation for this Infosmack Production.

Check out the show here or here.

BTW: Is it just me or does Rich Brambley sound a little bit like Tom Petty without the accent?

Thanks guys, enjoyed being a guest on the show as well as talking with you all, hope to be able to do it again sometime soon.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio

To say that I was surprised and honored would be an understatement.

Thus, I would like to thank all those involved in the nominations, evaluation and selection process for being named to this esteemed group.

I would also like to say congratulations, best wishes and hello to all of the other 2010 vExperts. Im Looking forward to being involved and participating in the VMware vExpert community.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)

twitter @storageio